Key Performance Indicators

After Alyssa's communication plan was implemented in 2022, email reports and app metrics indicate that member engagement has improved. She led the launch of the member app, achieving a 40% download rate within 90 days and a 73% download rate in 2024, while the email open rates increased from 63% in 2021 to 75% in 2022, consistently maintaining that level to this day. Membership survey conducted in 2023 confirmed members are well satisfied will all aspects of club communications and find email announcements, e-newsletter, mobile app, and website the most important methods of communications.